Pertti Alasuutari: Rethinking the Media Audience : The New Agenda

Rethinking the Media Audience : The New Agenda


Description

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.


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Author: Pertti Alasuutari
Number of Pages: 224 pages
Published Date: 19 Oct 1999
Publisher: SAGE Publications Inc
Publication Country: Thousand Oaks, United States
Language: English
ISBN: 9780761950714
Download Link: Click Here
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